PIB55 – Meny Hoffman | Building Something Bigger Than Yourself

by | Apr 6, 2017 | Podcast

PIB55 – Meny Hoffman | Building Something Bigger Than Yourself

Apr 6, 2017 | Podcast

Today’s guest Meny Hoffman is the CEO of Ptex Group and an award-winning marketing and business services firm headquartered in Brooklyn.  Meny lays out how we, as energetic business owners, can figure out our passions and use them to build something bigger than ourselves.

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References & Links From This Episode:

4 Pillars of Lifecycle Marketing from Meny Hoffman:

#1: Attract

As a company, business, or solo-entrepreneur, you have to ask yourself:

“What am I doing to attract my target audience?”

If the answer is, “well, anybody can buy from us” — that’s not good enough!

Listen to the episode to hear what Meny says is the right actions to take in order to find out your target audience and figure out how to attract them to you and your business.

#2: Interact

This is the like and trust stage.  Your ideal customer will buy at different levels, you have to be able to interact with them and get them to that level.

You accomplish this stage by demonstrating you know their pain points and you also have the solution.

#3: Transact

This is the stage where you make a transaction.  What you want to do is create an experience for your customer that they resonate with and want to move forward to take action on your product or service that you offer.

#4: Imact

You need to have a system in place that allows you to communicate with your audience and customers to keep them updated and in touch with you and your business.

If you have this strategy, it will bring your branding, messaging, and tone of your business altogether.  Ultimately impact will give you clients for life and help take your business even further.

Meny Hoffman

Meny Hoffman

CEO of Ptex Group

Founder of Ptex Group and author of the popular Let’s Talk Business email series.  Meny also founded the Let’s Talk Business Summit and has a serious passion for business.



This episode is a part of the Passion In Business Podcast, a podcast dedicated to its listeners to provide unique and quality content.  If you enjoyed this episode, have conc erns, or would like to provide constructive feedback please leave a review on iTunes or send an email to the host, Allie McAdam.  Thank you for listening and, as always, keep killin’ it!

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